CREATIVITY
EXPERTISE
What We Do
ABOUT
Transform your point-of-sale data into actionable customer insights and targeted marketing campaigns that drive measurable results.
Our Process
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Customer Segmentation & RFM Analysis
Identify your Champions, Loyal Regulars, and At-Risk customers
Build actionable marketing segments from transactional data
Proven methodology: Recent pilot achieved 153% visit increase and 139% basket value increase
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Behavioral Shopping Pattern Analysis
Fresh-Focused vs. Stock-Up vs. Convenience shopper identification
Department affinity analysis (Meat, Produce, Deli, Bakery, Seafood)
Cross-shopping and basket composition insights
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Retail Analytics & Campaign Measurement
Cost-to-sales ratio optimization
Promotional campaign effectiveness tracking
Year-over-year performance analysis
Store-by-store performance comparisons
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Technical Platform Expertise
ECRS CATAPULT POS systems & COGNITION Dashboards
SQL/MDX query development and optimization
Tableau reporting & dashboard creation
Data transformation and appending of additional data for geographical analysis, mailing lists, etc.
PROVEN RESULTS
Case Study: Low-Frequency Shopper Campaign
Target Group 2: 153% increase in store visits
139% increase in average basket value
Personalized coupon campaign targeting customers who hadn't visited in 30+ days
Perfect For:
Regional grocery chains (5-20 stores)
Independent supermarkets looking to compete with big box retailers
Retailers with POS data but no analytics expertise
Stores using ECRS systems or other POS systems wanting to maximize their data investment
Common Retail Analytics Challenges We Solve:
"You have years of POS data but don't know which customers are most valuable"
"Your promotions aren't targeted - you're giving discounts to people who'd shop anyway"
"You can't identify which customers are slipping away before it's too late"
"Your POS system generates reports, but not actionable insights"
LET’S GET STARTED